Brand Ambassador

4Front Ventures (CSE: FFNT / OTCQX: FFNTF) is a fast-moving national cannabis grower, distributor, and retailer headquartered in Phoenix, Arizona with active operations in Massachusetts, Illinois, and Washington. Focusing on Excellence, People, Integrity, and Courage, 4Front Ventures is building a responsible and people-focused company that consistently produces high-quality products, ensures access to cannabis through top service and affordable brands, and provides value through job creation and community engagement. From plant genetics to the cannabis retail experience under the Mission Dispensary brand, 4Front’s team applies expertise across the entire cannabis value chain.

The Brand Ambassador for 4Front represents the company’s brands and products at retail locations and industry events, with the goal of increasing brand awareness, driving sales, and educating budtenders and customers. This position will be focused on Central and Southern IL.

• Represent 4Front Ventures at retail stores during Vendor Days/Pop-Ups, by setting up promotional booths and engaging and educating customers.
• Conduct budtender training sessions to improve product knowledge and store relationships.
• Provide feedback on product performance to the sales team.
• Capture event photos for internal marketing purposes.
• Maintain compliance with state laws during all promotional activities.

• Brand Representation: 
• Represent the brand/s in a professional manner at dispensaries, events and with product demonstrations. 
• Develop a deep understanding of 4Fronts products, values and target markets.

• Event and In-store Activation: 
• Attend and host pop-up events, trade shows and other cannabis related events. 
• Conduct in-store promotions and product sampling. 
• Ensure proper setup and display of 4Front promotional material and product offerings. 

• Product Knowledge:
• Educate consumers, retailers and staff the 4Front brand, include strain, effects, usage methods and regulations. 
• Collaborate with retail partners and dispensary staff to maximize brand presence and product placement. 
• Report on customer feedback and sales opportunities. 

• Social Media Engagement: 
• Promote the brand through the state social media channel. 
• Create and share engaging content, including product review, in-store activations, event highlights and educational posts. 
• Track and report on promotional activations and event outcomes. 

• Strong interpersonal skills and enthusiasm for engaging customers.
• Knowledge of cannabis products and industry regulations.
• Ability to travel and maintain a flexible schedule, including weekends.
• Comfortable with basic social media tasks, specifically taking photos for content.
• Knowledge of the cannabis industry, including products and regulations. 
• Previous experience in marketing, sales or brand ambassador roles preferred. 
• Strong interpersonal and communication skills. 
• High level of comfort with the public speaking and presenting to small or large groups. 
• Ability to work flexible hours, including nights weekends and holidays. 
• Reliable transportation for traveling to various events locations. 
• Passion for cannabis culture and education. 

• Strong sales and negotiations skills. 
• Excellent communication and presentation abilities. 
• Ability to build and maintain relationships with retailers, customers and event organizers. 
• Active on social media and comfortable with digital marketing tools. 
• Self-motivated, outgoing and personable. 

• Ability to stand or be active for extended periods of time. 
• May need to lift or transport materials up to 30 pounds. 

• $22/hr
• Product samples and other brand swag 
• Opportunity for carrier advancement in the cannabis industry. 

• Flexible, with an emphasis on weekends to accommodate Vendor Days and events.

*NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.